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Mongoose ATB - Tell Us What You Want & WIN!!!

We Were in Popular Mechanics' December 1999 Issue!


Here We Are In The SIERRA LIFE July 22nd Issue


Thrill-Seekers Have New Summertime Option

Snowboards with wheels? A motor-cross style dirt track snaking down a mountainside? Roller blades with 6-inch, inflatable, all-terrain tires? A lift-accessed BMX jumping course?

Sounds like some sort of strange parallel universe for those who can't seem to squeeze enough excitement out of established athletic alternatives.

In fact it is Boreal Mountain Playground's new Action Sports Park.

The park, which opened (June 26, 1999), features some of the newest "action" sports to spring from the collective mind of America's adrenaline-addicted youth.

While no one at the Donner Summit ski area wanted to say for sure, most think that Boreal's outdoor park is the first of its kind in North America.

A two hour session at the park with a rental pass will cost $30, while an all-day ticket with rentals will run $40. Anyone who rents gear from Boreal will also be equipped with a full compliment of safety gear.

"In the past there have been various different things (going on during the summer at Boreal), but as we move into the future this whole adventure sports park thing is catering to giving our winter skiers and boarders something to do in the summer," said Boreal's Director of Marketing Jody Church.

All of the activities offered at Boreal this summer will have a familiar ring, but the off-road, alpine setting adds a unique twist to such Generation X staples as snowboarding, in-line skating, and skateboarding.

Take All-Terrain Boarding.

With large pneumatic tires and heavy-duty steel frames - some even have brakes, shock absorption systems and rudimentary bindings - the boards vaguely resemble oversized skateboards on steroids. Careening down a mountainside, arcing through banked turns and over whoop-de-doos, all terrain board riders use very similar body movements to snowboarding.

Park designer Todd Melinn (of 2010 enterprises), rides all-terrain boards professionally for Mongoose, said the sport is the best summer training he has found for his winter-time passion, snowboarding.

"It's really similar to snowboarding. It's probably the closest thing to snowboarding off-season. It's a good cross training tool," Melinn said.

Melinn, a Southern California native, started riding all-terain boards four years ago, when there was just one company building the mutant skateboards. He said that while all-terrain boarding has developed a strong following, especially in Southern California, no resort, until now, has been willing to take the next step and build a (permanent) park specifically designed for the boards.

"Ever since the advent of the sport, (the manufacturers) have been pushing to get resorts to accept all-terrain boarding and build tracks like this one. Because the sport is new, resorts have been hesitant to get on board," Melinn said, "Boreal by taking the lead and building this track will hopefully show other resorts it is a viable summer business and can help ski resorts stay open all year round."

To the uninitiated the sport can look dangerous. But Jonathan Scott, Boreal's summer rental supervisor and a beginning all-terrain boarder, said that controlling one's speed is not as difficult as it looks. Flatter training slopes and underinflated tires will enable beginners to pick up the sport without inflicting too much damage upon their bodies. While the dirt and scrub brush is definitely less forgiving than two feet of new snow, it is kinder to the body than the asphalt to which many of these sports had previosly been limited.

For experienced in-line skaters the beefed-up Rollerblade Coyote skates will bring a whole new dimension to the sport. Equipped with three, 6-inch diameter tires and a cuff-activated brake which can lock up the two rear tires, these skates are definitely more at home off the pavement and asphalt.

Boreal will also be renting high performance mountain bikes (by Mongoose), including downhill-style, full-suspension rides and ultra light titanium bikes. Avariety of BMX bikes will be available and though not completed as of yet, there will be a BMX track as well as a (downhill) jumping course that will be accessed via the same lift used for the all-terrain board course.

Also on tap are a climbing wall, which will be run separately from the sports park, and a playground for younger children.

Greg Hansen of Grass Valley's Free Flight Sports said that while retail sales of all-terrain boards and the all-terrain skates have not developed to the point where Free Flight has them in stock, the interest is growing.

"Kids are always looking for something new and out of the ordinary," Hansen said. "Snowboarding they like a lot, but it's now become so popular kids are looking for something new and different, more extreme."




GRAVITY GAMES SEPT. 9-12, 1999
http://www.gravitygames.com/live_event/festival_index.cfm

MONGOOSE All-Terrain Board Company is a proud participant and sponsor of the Inaugural Gravity Games in Providence, Rhode Island Sept. 9-12th, 1999. The Gravity Games will be Televised by NBC Sports Television to more than 100 Countries Worldwide and seen by an estimated 200 Million people. The Gravity Games are produced by EMAP Petersen and NBC.

MONGOOSE ATB will have members of our Demonstration Team and a Product Demo booth in the Festival Village Area at the Gravity Games. MONGOOSE Team Rider Chris Farmer, Chris Mancuso and Whitney Lewis will be Busting Big Air Jumps off the Dirt Jump and other Team Riders will be Teaching beginners at the Dirt Teaching Hill Area. If you ride a MONGOOSE ATB and would like to participate call Evan Lipstein #212-688-5600 or e-mail: HYLINENY@aol.com


NEWYORK NY - On June 25, 1999, The Mongoose All-Terrain BoardUniCamb 117 was awarded as one of the TOP 5 products in the NASDAQ-AMEX 1999 Sports Product of the Year Awards, produced by the Super Show, SGMA and NASDAQ-AMEX. The NASDAQ-AMEX Sports Product of the Year Award is one of the highest awards given by the sporting goods industry to spotlight the newest and most innovative products availalbe in the sporting goods market place. The MongooseUniCamb 117 was selected as one of the TOP 5 products out of more than 2500 other sports products who competed in the contest that were displayed at the 1999 Super Show in Atlanta, GA.

Evan Lipstein, President MOONGOOSE All-Terrain Boards, "We're thrilled to be one of the Top 5 Sports Products for 1999. Our boards are awesome, we're glad the Super Show, SGMA and NASDAQ-AMEX agree. All of us at MONGOOSE ATB have great fun riding them and desire to share this product with the entire world."




Picture this...four guys out of the gate...racing head to head...over 1,500 feet of banked turns, whoop de doos, double jumps and a table top finish. Sounds like supercross or BMX...Not!

In southern California on August 21, 22, and 23 Snow Valley Ski area hosted the 2nd annual Durt Duel. More than 175 competitors traveled from all around the world. From novice to top pros, guys and gals competed in three disciplines: Boardercross, Dual Slalom, and even Big Air! Team riders from Japan, UK, Australia, Canada, Hawaii, Colorado, Oregon, and all over California were there.

The boards they ride are called All-Terrain Boards or Mountainboards and weigh over 20 lbs. The tires are pneumatic, that's right air filled. The board rides exactly like a snowboard on dirt, grass, or street. With help from Ken Martin, Chuck Allen from the USASA, and Jeff Grell from Snowsurfing International, Snow Valley Ski area hosted Durt Duel 98.

Outback, J-Boards, Earthboards, and MBS donated boards for the winners. Trick Tops Bike Shop raffled off a Schwinn BMX bike. Leading ATB companies were there with product on display. These companies included SevereSports, Team HYLINE ATB, J-Board, Earthboard, Terra Board, and Outback Mountainboards. Paul Cleveland from Maui Greenwave even showed up with a motor on his board.

After 3 days of competition the awards ceremony started with the riders showing off their best wounds, from elbows to the best bruised butt! Jenny Romans from TEAM HYLINE ATB dominated the Womens' division winning all three events, Boardercross, Slalom, and Big Air. Jason Lee had the fastest Dual Slalom time and Kevin Delaney had the fastest Boardercross time. Brandon Stieg from Squaw Valley Lake Tahoe busted..."and I mean BUSTED"...a perfect back flip to win the Big Air contest. WOW!

What's next?....Rodeo flips, one-footed landings, full suspension, who knows where competitions like this will take the technology of these boards or the level of riding. I say get a board and start riding. All-Terrain Boarding is fun and best of all you don't have to wait in a lift line. Oh, if you are wondering if you can do this...if you surf, skate, snowboard for fun or competitively you owe it to yourself to try it. It is the best cross training you will ever get 365 days a year.

For more information call (714)-526-5226 or e-mail hylineny@aol.com

Written By: Marko Henricksen


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